JR Visual Flexible LED Display goes to Bentley Cube in Korea

This Is The Cube, Bentley’s New Korean Retail Space
Bentley’s new retail space in South Korea includes a studio suite where shoppers can customize their cars

The Bentley Cube’s design will influence other Bentley retail spaces around the world and houses plenty of distinct areas. For example, there is a Batur Studio Suite within the Bentley Cube where customers will be able to create their very own bespoke Bentley through the automaker’s personal commissioning division, Mulliner.

Elsewhere, there is a space on the first basement floor that Bentley refers to as the Sound Playground. It includes a sound theatre with Naim audio equipment like that fitted to new Bentley models and allows customers to enjoy music at the highest standards, getting a taste of what they can expect when they’re blasting their favorite tunes.