Selected benefits of digital signage:
• Strong visual exposure
• Optimized use of limited advertising space
• Possibility for “here and now” communication
• Advertise changing messages
• Ideal for staying top of mind with the consumers
• Can be controlled centrally, locally or both low content production costs
Increase your salience!
Communication on digital LED signs naturally attracts more attention to the messages than classic analogue posters do.The combination of the sign’s brightness and the changing messages makes the sign a strong and salient media. Due to the changing messages,the signs have great news value, which further strengthens passers-bys’ awareness of the LED signs and their messages.
