Hoka One One (Pronounced hoka on-ay on-ay) is an athletic shoe company originating in France that designs and markets running shoes. The brand first gained attention in the running industry by producing shoes with oversized outsoles, dubbed “maximalist” shoes due to extra cushion; this was in contrast to the minimalist shoes trend that was gaining popularity at the time of the company’s founding in 2009.
The company was founded in 2009 in Annecy, France; it has been based in Richmond, California and its corporate headquarters are currently in Goleta, California. The company operates as subsidiary of Deckers Brands. The Brand President is Wendy Yang, who serves as President of the Deckers Performance Lifestyle Group, which includes the brands Teva and Sanuk.
New retail store of Hoka One One opened in Seoul, Korea at the beginning of December 2021, AV integrator designed a double sides curve transparent LED display from JR Visual, which is visible from all different viewing angle by the shoppers. Two concave and two convex transparent LED display installed back to back, only 200mm thickness including the display part, due to the slim design of the transparent LED display.
Stay with high transparency rate, JR iTled keeps high resolution as well, offering solution with P3.9×7.8mm transparent LED display is a good balance of resolution and transparency rate. A 2x2m screen could shows vivid video and pictures content.
As there is strong lighting inside the shop, JR adopts high brightness version of 2,000 nits for this project, it’s a brightness between indoor normal brightness and outdoor high brightness, which is enough for indoor use, visible with good visual performance even under strong light environment.
In 2022, JR Visual will continue to develop the technology of transparent LED display, and there will be more new products coming soon in the first season of the new year.
Currently all indoor transparent LED display products from JR VISUAL TEC passed TÜV EMC test, it will makes JR iTled product more and more approved in European market. Hope we can bring more value to our partners and clients.