LED Tunnel delivered by JR VISUAL at the Etisalat directors box in the Etihad Stadium.
A leading telecom group in emerging markets, Etisalat Group is based in Abu Dhabi, United Arab Emirates. Its high credit ratings reflect the company’s strong balance sheet and proven long-term performance, which are reflected in its consolidated net revenue of AED 51.7 billion. Over four decades ago, Etisalat became the first telecommunications provider in the UAE and established its headquarters in Abu Dhabi. 155.4 million subscribers across the Middle East, Asia and Africa are served by Etisalat Group, a blue-chip organisation.
Manchester City Football Club plays in the Premier League, the top tier of English football. A football club named St. Mark’s (West Gorton) was founded in 1880, later becoming Ardwick Association Football Club in 1887, and finally Manchester City in 1894. In 2003, the club relocated from Maine Road to the Etihad Stadium in east Manchester, where it has played since 1923. Sky blue home shirts were first adopted in 1894. They are the fifth-most successful English club in terms of League titles, FA Cups, League Cups, FA Community Shields, and European Cup Winners Cups. The club received a considerable amount of investment via the Abu Dhabi United Group and Sheikh Mansour bin Zayed Al Nahyan in 2008 which has seen the ground install numerous LED screens around the stadium as well as the most expensive pitch side LED displays in the premier league.
THE LED Tunnel
JR VISUAL adopted their 2mm pixel pitch LED to create a custom LED arch that could display live feeds from the football matches as well as content created especially for visitors to the directors box. The LED display itself boasts a high resolution of 4,000 x 960 pixels and measures 8m x 1.92m in total.