Tag Archive for: rolls royce

JR Visual Renewed the transparent LED display in Rolls Royce Boutique City Walk

In August, 2023, we complete the renew work of the transparent LED display for Rolls Royce in Dubai City Walk. Previous P16mm transparent LED display had been worked fine in the past 7 years. The new screen with higher resolution of 10mm pixel pitch, whole screen resolution increased by 2.4 times.

Our standard LED panel size is 1000x500mm and 1000x1000mm, which will not fit the request screen size. So we had to offer customize cabinet size of 960x960mm, then exactly suitable for the current glass windows.

6,000nits Brightness is totally fine for day and night operation, important for cities with strong sunlight like Dubai.


Who did the transparent LED display for Rolls Royce Boutique in City Walk Dubai?

Right now, there are many companies claimed that the Rolls Royce Boutique transparent LED display project in City Walk Dubai was did by themselves, we feel necessary to write the whole story.

In 2015, we get initially request from one designer in UK, due to the headquarter of Rolls Royce is located in UK, we presented our suggestion with 16mm transparent LED display behind the glass windows, one side, high transparency ratio was assured, more than 70%, on the other side, it’s a 6,000 nits LED screen, which is quite necessary in hot city Dubai has strong sunlights. Below is the draft design.

After one year passed, the project was won by one local integrator in Dubai. When the GM  is searching the right partner in China, our sales director John told him the whole story, the solution was exactly offered by us. We quickly closed the deal with 1 week, and agreed with fast delivery time within one month, even it’s a new product which had never produced before, as we adopt some new design into the product.

In October 2016, our technical team helped the installation as well, more installation and onsite photos shows below:


3 years later, we came on site to check the screen, the screen is still working perfectly shows the new Luxury Cullinan SUV car from Rolls Royce. During the previous 2 years warranty time, we also arrange instant after sale service, our client in Dubai is quite happy with this.

If you have similar LED display project, feel free to contact with our sales team, info@jrvisualtec.com. Thanks